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Baker College. Baker is an accredited, private, not-for-profit in Michigan. Founded in 1911. Baker was looking for a refresh of their retro 1980s logo, brand and website.
I traveled to various campuses, interviewing students and faculty, and even going undercover to experience the enrollment process first hand. All of this showed me that Baker was a practical, state-of-the-art education. People needed to see what Baker was really like in real life. Below are the
Simplifying the website
The biggest challenge we faced with the website was making sense out of the 33,000 unique pages and page templates. The solution was the simplify the page templates for a total of 5.
We also needed everything to be mobile friendly, and to comply with WCAG web accessibility guidelines. I particularly pleased with how the main menu navigation turned out.