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Carvey

Carvey is a self-enclosed CNC machine designed by Inventables. My role was to brand the machine, design the product page and consult on the launch the Kickstarter campaign.

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The Carvey Kickstarter Campaign video.

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An overwhelming success

When we launched the Kickstarter project October 21, 2014 we hit our goal of $50,000 in only 1 hour and 26 minutes. This launched a slew of features in Fast Company and the Chicago Tribune. By the end of the project 645 backers pledged $626,599 to help bring this project to life.

 
 
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Products made with Carvey

Products made with Carvey

 
 

“We want Carvey to blend seamlessly into an office, a workshop or a crafting desk, and be so simple to use that anyone can incorporate it into their practice.” —Zach Kaplan

 
 
Product page to preorder Carvey

Product page to preorder Carvey

 
Carvey packaging on a dirty shop floor.

Carvey packaging on a dirty shop floor.

Unboxing the Carvey

Unboxing the Carvey

Credits

Jimi Filipovski — Designer

Charles Adler — Creative Director

Zach Kaplan — CEO