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Waymark

Waymark sells video ads for easy advertising on sites like Facebook, Instagram and YouTube. Working with the design team we built a new ecommerce experience to shop for videos.

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THE WAYMARK BRAND

 
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The gem is the quintessence of Waymark’s technology and a critical part of the Waymark brand. It comes in many forms and variations.

 
 
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The Design System

As we built out the store we made sure to maintain Waymark’s core brand attributes. We parred down our type styles to work on both mobile and desktop as well as simplified our color palette.

 
 
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“Flip” was one of our first video templates I designed. Today, it is one of our best sellers.

 
 

The Waymark Store

Ecommerce stores inspired the website redesign. We knew that understanding the technology was a big hump to get over. By using a familiar system we believed that we could help users along the path to purchase. This also meant we could utilize live chat, cart abandonment emails and other tactics to aid purchase.

 
 
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Goals

We wanted allow customers to watch videos before giving up their email or signing up. The second goal was to allow users to purchase multiple videos in one transaction and have those videos all live in a single place; your account.

 
 
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“Print is done, TV is done, Social Media and your Smart Phone is the only way to go & that's what Waymark is doing at a fantastic price!”

—Kimberly Aya

 
 

WAYMARK WEBSITE V01

 
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Credits

Jimi Filipovski —Product Designer

Stephen Parker —Creative Director

Nicole Fenwick —Designer

Brittany Smith —Designer

Ryan Quintal —Director of Product