THE WAYMARK BRAND
The gem is the quintessence of Waymark’s technology and a critical part of the Waymark brand. It comes in many forms and variations.
The Design System
As we built out the store we made sure to maintain Waymark’s core brand attributes. We parred down our type styles to work on both mobile and desktop as well as simplified our color palette.
The Waymark Store
Ecommerce stores inspired the website redesign. We knew that understanding the technology was a big hump to get over. By using a familiar system we believed that we could help users along the path to purchase. This also meant we could utilize live chat, cart abandonment emails and other tactics to aid purchase.
We wanted allow customers to watch videos before giving up their email or signing up. The second goal was to allow users to purchase multiple videos in one transaction and have those videos all live in a single place; your account.
“Print is done, TV is done, Social Media and your Smart Phone is the only way to go & that's what Waymark is doing at a fantastic price!”
WAYMARK WEBSITE V01
Jimi Filipovski —Product Designer
Stephen Parker —Creative Director
Nicole Fenwick —Designer
Brittany Smith —Designer
Ryan Quintal —Director of Product